The Big Three of Watchmaking: Patek Philippe, Audemars Piguet, and Vacheron Constantin

In the world of haute horlogerie, few names command as much respect as Patek Philippe, Audemars Piguet, and Vacheron Constantin—collectively known as The Big Three of watchmaking. These legendary brands represent the pinnacle of craftsmanship, innovation, and heritage in the luxury watch industry.

Patek Philippe, founded in 1839 by Antoine Norbert de Patek and François Czapek in Geneva, Switzerland. In 1845, Adrien Philippe, inventor of the keyless winding mechanism, joined the company, forming Patek, Philippe & Co. The brand quickly gained recognition for technical innovation and refined craftsmanship. It introduced the first Swiss wristwatch in 1868 and later pioneered perpetual calendars, split-seconds chronographs, and minute repeaters. Patek Philippe has long been favoured by royalty and collectors. In 1932, the Stern family acquired the company, maintaining its independence. Today, Patek Philippe is celebrated for producing some of the world’s most prestigious and valuable timepieces.

Audemars Piguet, founded in 1875 in Le Brassus, Switzerland, is one of the oldest and most prestigious watchmakers in the world. Established by Jules-Louis Audemars and Edward-Auguste Piguet, the brand quickly gained recognition for its innovative approach to watchmaking. Audemars Piguet became known for creating complex timepieces, including the first minute repeater in 1892. In 1972, the brand revolutionized the industry with the introduction of the Royal Oak, designed by Gérald Genta. This iconic luxury sports watch with its octagonal bezel and integrated bracelet became a symbol of high-end craftsmanship. Audemars Piguet remains a family-owned business, maintaining its reputation for quality and innovation.



Vacheron Constantin, established in 1755 by Jean-Marc Vacheron in Geneva, is the world’s oldest continuously operating watchmaker. Renowned for precision and craftsmanship, the company gained prominence with innovative complications and elegant designs. In 1819, François Constantin joined the firm, expanding its global reach and coining its enduring motto: “Do better if possible, and that is always possible.” Over centuries, Vacheron Constantin has produced iconic timepieces, including intricate tourbillons and perpetual calendars. The brand became part of the Richemont Group in 1996, continuing to blend tradition and innovation. Today, it remains a pillar of haute horlogerie, symbolising timeless luxury and excellence.

What sets The Big Three apart is not just their rich histories—but their ongoing commitment to excellence, tradition, and forward-thinking design. Each timepiece is a masterpiece, uniting form, function, and finesse. For collectors and connoisseurs alike, owning a watch from one of these maisons is more than a luxury—it’s a legacy.